RayLux
Commerce
Branding
Web design
Marketing
New York, NY
2023
The project involved a comprehensive branding strategy, including logo design, brand messaging, and visual identity development that reflected RayLux's modern aesthetic. Additionally, R and L Industries LLC designed an engaging, user-friendly website that showcased the product range effectively and enhanced the customer shopping experience. This holistic approach not only strengthened RayLux’s brand recognition but also drove traffic to their online store, resulting in increased sales and customer engagement.
Summary
We collaborated with RayLux, a sunglasses company, to enhance their brand identity and online presence. The project involved comprehensive branding, including logo design and visual identity development, alongside the creation of a user-friendly website. This strategic approach strengthened RayLux’s brand recognition and significantly increased traffic to their online store, resulting in higher sales and customer engagement.
Challenge
The primary challenge was establishing a strong brand presence in a saturated market and improving customer engagement with their product line.
Solutions
To address this, the project involved comprehensive branding, including logo design and visual identity development, alongside the creation of a user-friendly website. This strategic approach strengthened RayLux’s brand recognition and significantly increased traffic to their online store, resulting in higher sales and customer engagement.
